Independent supplement ratingsUS and Canada · Updated weekly
A ratings desk for a category that has spent thirty years grading its own homework.
A ratings desk for a category that has spent thirty years grading its own homework.
Who we are: an independent ratings desk for supplements sold in the US and Canada, scoring every product on one public formula we never sell a place in.
Supplements are one of the few things you can sell with big claims and small doses, and mostly get away with it. New Fitness Supplements exists to rate the products the way a careful buyer would if they had time to read every label and every study — on one public scale, applied the same way to everything.
We write as a team. Where a rating touches something that needs a professional eye, we bring one in and say so. We never invent authors, reviews, or results.
Some links here are affiliate links, and brands can buy labelled placements. None of that moves a score. Full disclosure →